"YouTube has grown tremendously over the years and has become a popular place to earn a living for many talented creators, while others use it for entertainment. They complemented each other and helped YouTube grow the way it did since its inception. In addition to this mutually beneficial relationship, Google's algorithm deserves credit for YouTube's meteoric rise to become one of the best streaming platforms."
"However, it isn't immune to criticism. YouTube gets plenty of it, and for the right reasons, especially for its dismal AI strategy. The answer to why YouTube isn't their favorite streaming platform or why it's lost its shine can vary depending on who you ask. The answer might also depend on which YouTube client they use to watch videos. However, when someone asks me what's wrong with YouTube, I answer them with just a word: trust. Here is why I think so."
"YouTube makes it look like creators are at fault To become a successful creator on YouTube, the mantra is to create videos that users want to see and not ones you want to make. While it sounds empowering on paper, creators need to rely on YouTube's data for what's working, and therein lies the problem. Instead of encouraging creators and providing them with better means to understand what viewers want to watch, YouTube offers "best practices" articles."
YouTube's growth resulted from a combination of creator labor and Google's recommendation algorithm, which propelled the platform to mainstream prominence. Opaque algorithmic signals and a dismal AI strategy have generated substantial criticism and undermined trust. Creators must rely on limited platform data and generic "best practices" instead of clear, actionable guidance, which forces trial-and-error and incentivizes sensational, emotionally manipulative content. The recommendation system rewards sensationalism and pressures creators to post consistently for visibility, disadvantaging newcomers and prioritizing algorithmic optimization over creative intent. Rebuilding trust requires greater transparency and concrete guidance for creators.
Read at Android Police
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