Business
fromBusiness Insider
2 days agoBrand loyalty is costing consumers
Both workplace and customer loyalty have eroded as companies prioritize market-based performance and lure new customers with deals while long-term customers lose benefits.
Stankey acknowledges a shift away from traditional employment expectations, stating, 'Some of you may have started your tour with this company expecting an 'employment deal' rooted in loyalty. We have consciously shifted away from some of these elements.' His memo actively redefines loyalty and sets clearer expectations for employees within the changing landscape of corporate relationships.