W HOTELS DEBUTS SWEEPING TRANSFORMATION OF W AUSTIN, INSPIRED BY THE CITY'S MUSICAL ROOTS AND NATURAL BEAUTYW Austin's multi-million-dollar transformation enhances its status as a premier urban destination celebrating Austin's culture and music scene.
W Hotels Breaks the Mold with New Media Campaign Hotel TalesW Hotels has reimagined hotel marketing by adopting an editorial-documentary video campaign that showcases real celebrity experiences.
Las Vegas Strip hotel closes, reopens with a rebrandMGM Resorts rebrands the Delano Las Vegas to a W Hotel, signifying significant changes in branding and guest experience on the Las Vegas Strip.
Rockwell Group Transforms Two W Hotels, Ushering in a Bold New EraThe recent redesigns of W Hollywood and W New York-Union Square by David Rockwell emphasize emotional design that reflects the vibrant culture and identity of New York City.