W New York-Union Square reopened after a $100 million, top-to-bottom renovation that modernizes the hotel while retaining the 1911 Beaux-Arts façade and grand marble arches. The property has 270 guest rooms and suites, including an expansive Penthouse Suite, plus a state-of-the-art gym and a wellness space with a Peloton studio. Rockwell Group led the refreshed design, combining modern aesthetics with hyper-local touches that reflect Union Square's cultural energy. The hotel positions itself as the brand's global flagship and exemplifies an evolved focus on design, luxury lifestyle hospitality, and local connection to create energetic, iconic moments.
Fresh off a $100 million, top-to-bottom renovation, W New York-Union Square is back. In 2001, the property debuted as an upscale, trendy hideaway, an early expansion for the up-and-coming W Hotels brand. Nearly 25 years later, New York City's luxury hotel scene looks entirely different. Now, so does the W. The latest iteration of W New York-Union Square is ready to usher in a new era, still anchored in the vibrant energy and bold design that have always been a part of the brand's DNA.
"W New York-Union Square serves as the brand's global flagship and a proof point of the brand's evolved direction, demonstrating how we translate our signature ethos and cultural relevance across hotels worldwide," Christina Poon, general manager of W New York-Union Square, told Travel + Leisure. "More than a transformation, this reimagining represents the next chapter for W Hotels-where design, luxury lifestyle hospitality, and local connection come together to create moments that feel energetic and iconic." The property features 270 guest rooms and suites-including an expansive Penthouse Suite-plus a state-of-the-art gym and a wellness space that includes a Peloton studio.
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