At the MTV Video Music Awards, a new shopping technology by Shopsense AI allowed fans to purchase outfits as they appeared on screen, enhancing viewer engagement.
Sabrina Carpenter's choice to wear the iconic Bob Mackie gown, originally donned by Madonna in 1991, showcases her homage to Old Hollywood glamour, demonstrating a deep respect for fashion history.
Katy Perry's iconic acceptance of the 2024 Video Vanguard Award at the VMAs marked a celebratory return, showcasing her musical legacy and connection with Orlando Bloom.
Chappell Roan, wearing a medieval warrior-inspired outfit, confronted a disrespectful paparazzo at the VMAs, stating, "You shout the fuck you! Don't. Not me, bitch!" This bold response highlighted her unwillingness to tolerate verbal attacks.