"That's why the NFL games Paramount owns the rights to run on CBS on Sundays. The same for "60 Minutes." It's also why up until this year, CBS was broadcasting the Country Music Awards - which also originated on a Paramount-owned cable channel. (This year's award show, along with other Paramount-owned shows, were " paused" because ... David Ellison was in the process of buying Paramount.)"
"The whole point of broadcast TV at this point is to carry NFL games, and then find other low-cost programming to fill in the remainder of the schedule. Awards programs don't have any repeat value - but they do generate plenty of free publicity from outlets happy to tell you about who wore what and did what, and Paramount can wring more value out of its own clips on platforms like YouTube.**"
David Ellison, now running Paramount, aims to increase the value of cable networks such as MTV. The MTV Video Music Awards aired simultaneously on CBS and MTV, reflecting cross-platform distribution decisions. Basic cable channels are losing value, prompting major media to place marquee events on broadcast networks or streamers while reserving broadcast for NFL and low-cost programming. Awards shows have little repeat value but generate significant free publicity and clips that can be monetized on platforms like YouTube. CBS has historically carried Paramount-originated events and programs such as NFL games and 60 Minutes. Broadcast promotion of music performances by sports crews reflects this strategy.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]