#viewer-demographics

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The NFL is here to save TV, again. But it's going to get harder every year.

The NFL remains a crucial asset for TV networks, but its aging audience poses a risk for future viewership.
Younger viewers are tuning out of traditional NFL broadcasts, which could impact network revenues.

You've Just Watched the Super Bowl. What Will You See Next?

The postgame slot after the Super Bowl is highly coveted by networks due to its massive audience.
It is a strategic opportunity to debut new shows and leverage already popular ones.

The WNBA, capturing excitement around Caitlin Clark, boasts more viewers than ever

The WNBA experienced its highest attendance month in over two decades, with more than 400,000 fans attending games, partly attributed to the rising interest in women's basketball.
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