CTV closes in on linear for consumer ad attention, report findsCTV ad attention increased to 51.5% in Q1, outperforming linear TV ads. Top CTV apps are YouTube, Netflix, and Hulu.
GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional AdsGumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.