Streaming operates under the same fundamentals as other media, competing for viewers’ attention. Research from The Stream indicates strong interest in older content, with 97% of surveyed people interested in content at least ten years old. Licensed intellectual property remains premium because it is popular. Advertising is shifting beyond traditional interruption formats, with new ad formats acting as additional content delivery sources. The result is a blurred boundary between content and commerce in the streaming environment.
"“I would say that in the world of streaming, it's no different than anything else in media,” “We're competing for the attention of the viewers.” she added."
"“97 per cent of all the people surveyed said that they are actually interested in content that is at least ten years old, Licensed IP still is premium, because it's popular.”"
"“Ads are now the new content delivery source as well,”. A reflection of how the line between content and commerce is blurred in the streaming era."
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