NBC News1 week agoMarketingHow retailers and media companies are teaming up to bring live shopping to the 2024 VMAsViewers can shop outfits in real-time during the 2024 MTV VMAs through a new partnership with AI company Shopsense. [ more ]
Amazon Web Services2 months agoData scienceMedia2Cloud on AWS Guidance: Scene and ad-break detection and contextual understanding for advertising using generative AI | Amazon Web ServicesGenerative AI can streamline contextual ad targeting by automatically generating insights for media assets. Traditional methods of manual tagging ads in VOD content are time-consuming and limited in capturing full context. [ more ]