To mark the occasion, they're kicking things off this Friday with a deal you won't want to miss: froyo for $1. The new offering will debut on Friday, March 27 at the brand's NoHo location, where from 12pm to 3pm, Van Leeuwen's premium take on this nostalgic treat can be yours for a mere $1.
That's all to say: anything Van Leeuwen does gets me excited, especially when it involves new flavors (though I'll always be loyal to the honeycomb, pistachio and Earl Grey tea). Case in point: the debut of the brand's new Flavor Lab in Greenpoint, a creative hub for flavor development and innovation helmed by co-founder Ben Van Leeuwen and Ryoko Yoshida of Marlow & Sons fame.