"That's all to say: anything Van Leeuwen does gets me excited, especially when it involves new flavors (though I'll always be loyal to the honeycomb, pistachio and Earl Grey tea). Case in point: the debut of the brand's new Flavor Lab in Greenpoint, a creative hub for flavor development and innovation helmed by co-founder Ben Van Leeuwen and Ryoko Yoshida of Marlow & Sons fame."
""Part innovation lab and part storefront, guests can expect a rotating lineup of exclusive small-batch flavors created on-site at the Flavor Lab, alongside Van Leeuwen fan favorites," reads the official press release. Expect plenty of collaborations with chefs and brands, too. To celebrate the opening at 136 Franklin Street in Brooklyn, the Flavor Lab team will offer $1 scoops from 11am to 1pm tomorrow, October 25."
Van Leeuwen began as a local food truck in 2008 and now operates over 100 stores across the United States. The new Flavor Lab in Greenpoint functions as a creative hub for flavor development and innovation, helmed by co-founder Ben Van Leeuwen and Ryoko Yoshida of Marlow & Sons. The Flavor Lab will offer a rotating lineup of exclusive small-batch flavors created on-site alongside Van Leeuwen fan favorites and collaborations with chefs and brands. To celebrate the opening at 136 Franklin Street in Brooklyn, the Flavor Lab will offer $1 scoops from 11am to 1pm on October 25. Vintage flavors including espresso, Kraft mac & cheese, ginger pineapple, and Ceylon cinnamon will return. The first 100 guests will receive branded totes and hats, and there will be branded cookbooks and surprise $100 gift card giveaways throughout the day.
Read at Time Out New York
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