As part of the collaboration, YouTube will deploy well-known creators, including Kylie Kelce, Anwar Jibawi, Allison Kuch, and Issac Rochell, to produce behind-the-scenes content featuring athletes from the Stifel U.S. Ski Team and Hydro Flask U.S. Snowboard Team, according to a news release sent to SnowBrains by a spokesperson for U.S. Ski & Snowboard. The creators will document training, competition routines, and life on the World Cup circuit in the lead-up to the Games.