"Aspen - scratch that, Milan-Cortina - is calling, and J.Crew clearly picked up the phone. Having recently inked a multi-year deal as the "official lifestyle apparel partner" of U.S. Ski & Snowboard (that's the national organization in charge of the majority of the winter Olympic sports here in the States), the mall brand turned genuinely chic menswear purveyor has dropped its first chalet-coded doozy of a joint capsule."
"Peppered with chunky wool knits, vintage graphics and retro striping, the inaugural U.S. Ski & Snowboard by J.Crew capsule reads like a sartorial advertisement for a Vermont mountain town circa 1980, down to the endearingly Americana color palette studs. Rather than try to schlep through highly technical apparel - given that the capsule isn't official Olympic gear, there's no reason to - the just-dropped batch of 'Crew takes a more lodge lifestyle approach to the après aesthetic,"
"Key to the collection are styles like the Alps Rollneck Wool Sweater, a reinterpretation of the J.Crew icon with a charming embroidery and firehouse red trimming, a detail repeated in much of the collection. The tri-colored stack beanie - emblazoned with a blocky U.S. Ski logo for added effect - similarly stands out, as does the varsity-esque anorak in all its historic glory. (The internet clearly agrees; the outerwear silhouette sold out under a day.)"
J.Crew signed a multi-year partnership as the official lifestyle apparel partner of U.S. Ski & Snowboard and launched a collaborative capsule. The collection emphasizes chalet and après-ski styling rather than technical performance gear, featuring chunky wool knits, vintage graphics, retro striping, and an Americana color palette. Standout pieces include the Alps Rollneck Wool Sweater with embroidery and firehouse red trim, a tri-colored stack beanie bearing a blocky U.S. Ski logo, and a varsity-style anorak that sold out quickly. Six U.S. Ski & Snowboard athletes model the line, and a portion of profits will support athletes, including many amateurs.
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