"The 26-piece collection, which includes everything from graphic sweatshirts and refined knitwear to ball caps, wool socks, and cozy leggings, is the first installment of J. Crew's three-year-long partnership with U.S. Ski & Snowboard, announced in March. Prices for the entire J.Crew U.S. Ski & Snowboard collection range from $49.50 to $498. It will be available online and in select J. Crew stores starting January 8."
"Each product collection is inspired by vintage logos and archival Olympic patches, blending touches of sportiness with laid-back, après-ski leisure. To package that aesthetic with this first launch, J. Crew has created an advertising campaign called "Alpine People," featuring members of the U.S. Ski & Snowboard team in a lighthearted spot that feels like Wes Anderson dropped onto the slopes in the '70s."
J. Crew unveiled a 26-piece apparel collection created with U.S. Ski & Snowboard for the 2026 Milan Cortina Winter Olympics as the first installment of a three-year partnership. The range includes graphic sweatshirts, refined knitwear, ball caps, wool socks, and cozy leggings with prices from $49.50 to $498, available online and in select stores starting January 8. Each piece draws on vintage logos and archival Olympic patches to merge sportiness with laid-back, après-ski leisure. An advertising campaign titled "Alpine People" spotlights team members in a lighthearted, '70s Wes Anderson-esque ski vignette. The collection aims for an effortlessly casual yet aspirational alternative to more polished Olympic-branded apparel.
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