"Celebrating J.Crew's longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touch points, including a campaign featuring elite athletes and community-focused activations."
"The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike."
J.Crew and U.S. Ski & Snowboard entered a three-year partnership releasing a 26-piece collection for slopeside leisure and on-mountain performance. The offering includes refined knitwear, elevated loungewear, cold-weather accessories for women, men, and kids, and exclusive vintage-inspired patches. The collaboration expands into a performance ski capsule developed with Kappa, featuring technical jackets that combine high-performance design with refined mountainside style. The launch includes a campaign with elite athletes and community-focused activations timed ahead of the Olympic season to support athletes during Olympic and Paralympic journeys and engage fans and local mountain communities.
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