"The fun thing about teaching your subject of study is that you can make adjustments you wish had been made when you were a student; to make that subtle and possibly frivolous change you wish to see in the world. For me, that was designing on paper."
I would listen with awe and think, 'That must have been a real challenge. It must be exquisitely crafted and probably a little bit groundbreaking too.' So it feels slightly absurd to admit that my last typeface, Nave, also took around ten years to complete. Not because I spent a decade polishing outlines or expanding the character set, but because I took so many wrong turns trying to chase a vision I hadn't properly defined.
Infused with history, the slab cannot help but suggest the old West's frontier clichés, for such ephemera as classic wanted posters, political broadsides, cautionary warning signs, and more generic commercial applications. Cattivo is a brand-new 18-font family that, when used in any weight and size, cuts through nostalgic predictability and provides a welcome alternative to such popular Egyptian-style slab serifs as Stymie and Memphis.