"Really, she was just flipping through a vintage knitting magazine from the 1950s. The Minneapolis-based type designer collects the mags, partly because her grandmother taught her to knit, and partly because she finds incredible typography hidden within their pages. It was in one of these magazines that she found the casual, flowing script that would become one of Docusign's new signature styles."
"Together with Lynne Yun-a New York-based type designer, calligrapher, and founder of the studio Space-Type-Bischoff is responsible for the first major update to the platform's signature options in more than 20 years. For Docusign, a company that has processed a billion-plus digital signatures, changing the look of a digital John Hancock is no small decision. It's a move that reflects a quiet but significant cultural shift: Cursive is fading, as is the traditional idea of what a signature should be."
Docusign implemented its first major update to signature options in over 20 years, introducing historically inspired, personality-driven digital scripts. Minneapolis-based type designer Libbie Bischoff and New York-based Lynne Yun created new signature styles by reviving midcentury handwriting and calligraphic forms, translating them into authentic digital expressions. A company survey showed only 51% of Gen Z sign in cursive versus 80% of boomers, motivating designs that move beyond traditional cursive. The Vintage Enthusiast, adapted from a 1950s knitting magazine script, pairs printed upright capitals with flowing cursive lowercase to convey warmth and individuality in transactions.
Read at Fast Company
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