Marketing tech
fromForbes
2 weeks agoAI Search Is Changing How Home Service Customers Decide
AI is transforming how consumers choose home service companies, emphasizing trust and proof of quality over traditional search methods.
Good morning. I spent yesterday hearing from dozens of business leaders onstage and off at the New York Times DealBook Summit, deftly moderated by Andrew Ross Sorkin. I was invited to moderate a thought-provoking breakfast conversation on the topic of mission as a driver of growth, with Vanguard President and Chief Investment Officer Greg Davis, Nike Chief Communications Officer Michael Gonda and author Simon Sinek. The takeaway for me: If leaders don't internalize and institutionalize a company's mission, it's just rhetoric.