#transparency-and-cost-reduction
#transparency-and-cost-reduction

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Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Agencies and major buyers are moving toward controlling ad infrastructure, identity, and orchestration to gain transparency and reduce operational costs.

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#transparency-and-cost-reduction#transparency-and-cost-reduction

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

#transparency-and-cost-reduction
#transparency-and-cost-reduction