#identity-and-data
#identity-and-data

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Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.

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#identity-and-data#identity-and-data

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

#identity-and-data
#identity-and-data