#tootsie-roll

#tootsie-roll

This chewy and taffy-like chocolatey candy came into being in 1896 and was even the first individually-wrapped penny candy sold in the U.S. The log-shaped vintage candy maintained its spot in the cultural zeitgeist all the way throughout the 1900s and even into today, but not without a little innovation and variety being added to the mix. In 1970, the Tootsie brand launched a brand-new take on its famous chewy confection with Frooties, becoming an instant hit with youth.

Arriving in time for peak candy season at Halloween, the new Tootsie Pop ad follows the exact same storyline as the original, with a child asking Mr. Owl how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, only for the owl to scoff the whole thing after just three licks. Over five decades later, will we ever know the answer?