"Arriving in time for peak candy season at Halloween, the new Tootsie Pop ad follows the exact same storyline as the original, with a child asking Mr. Owl how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop, only for the owl to scoff the whole thing after just three licks. Over five decades later, will we ever know the answer?"
"Craig Miller, chief creative officer at SCC, which oversaw the project, said in the press release the challenge was to keep the quirky charm of the original ad. "Many of us grew up with Mr. Owl and looked forward to seeing this commercial every year," he said. "Being entrusted with such a beloved piece of culture, we wanted to respect its heritage while modernizing it for the next generations.""
"Rather than remake the advert, Chicago-based animation studio Calabash remastered the animation, drawing over the original to make the line art sharper and the colours more vibrant. As many people have commented, the boy is also now more obviously clothed. The creatives also appear to have used voice replacement technology, presumably because the original audio was so damaged."
The Tootsie Pop ad from 1970 was remastered rather than remade, preserving the original plot where a child asks Mr. Owl how many licks reach the Tootsie Roll center before the owl bites it after three licks. Calabash drew over the original frames to sharpen line art and intensify colors, and voice replacement technology appears to have been used to repair damaged audio. The work aimed to keep the quirky charm of the classic while modernizing presentation for new viewers. The ad returns ahead of Halloween, reinforcing its status as a lasting cultural reference in the US.
Read at Creative Bloq
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