#tailgating

#tailgating

College football isn't just an athletic spectacle-it's a money-making powerhouse for the hospitality industry and the food & beverage sector. Last year alone saw consumer spending top $16.5 billion during football's peak season. With an estimated 13 billion meals eaten at tailgates annually, food and beverage operators are primed to score big, both in their dining rooms and via takeout, delivery, and catering. If you're a restaurant owner, food and beverage manager, or a hospitality executive looking for your next profitable play,