#suitability

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brand-safety
AdExchanger
3 months ago
Podcast

Seekr's AI-Powered Podcast Rating Tool Encourages Civil Discourse | AdExchanger

The Global Alliance for Responsible Media (GARM) has a blunt approach to judging the brand safety or suitability of podcasts, only considering keywords and ignoring the tone or delicacy of the content.
AI content evaluation company Seekr has launched Align, a tool that rates the 'civility' of podcast discussions, assigning them a 'Civility Score' based on the severity and frequency of personal attacks. [ more ]
Social Media Today
4 months ago
Marketing

DoubleVerify Expands Assurance Partnership with Meta

Data measurement platform DoubleVerify expands partnership with Facebook to offer brand safety and suitability coverage for Facebook and Instagram Feeds and Reels.
Global advertisers can now independently authenticate campaign quality and protect brand equity in these user-generated media environments. [ more ]
Exchangewire
4 months ago
Marketing

DoubleVerify Bolsters Media Authentication on Meta

DoubleVerify expands brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.
DV's AI-powered classification technology ensures accurate content classification while balancing protection and scale. [ more ]
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The Drum
5 months ago
Marketing

GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase

GumGum and Playground won the Game-Changing Technology category at The Drum Awards for Digital Advertising.
GumGum's Verity platform achieved the Media Rating Council's content-level accreditation for contextual analysis, brand safety, and suitability. [ more ]
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