In a global first, leading contextual intelligence platform GumGum and Playground xyz, the world's first attention tech stack, offered a joint solution that fused advanced contextual and attention-based advertising technologies to secure tangible results for Domino's '50% Off' pizza campaign for their UK and Ireland markets.
GumGum's contextual intelligence platform, Verity, is the first independent ad tech platform to achieve the Media Rating Council's content-level accreditation for contextual analysis, brand safety, and suitability across mobile, desktop, and CTV. This means that Verity is extremely sophisticated and able to understand all content signals within a digital environment (text, audio, video, images) to serve relevant ads without using personal data.
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