#subcription-model

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#creator-economy
Marketing
fromForbes
19 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Marketing
fromForbes
19 hours ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Marketing tech
fromMarTech
2 hours ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
London startup
fromBusiness Matters
2 days ago

Software Subscriptions Are Draining SME Budgets - But There Is an Alternative

British SMEs face rising costs and should scrutinize software subscriptions, particularly accounting software, which significantly impacts cash flow.
#saas
Tech industry
from24/7 Wall St.
2 weeks ago

The SaaS-Pocalypse's Biggest Losers: Figma, Duolingo, and Monday.com Suffer Brutal Meltdowns

AI advancements have significantly impacted software-as-a-service stocks, leading to substantial declines in major companies like Figma, Duolingo, and Monday.com.
Tech industry
from24/7 Wall St.
2 weeks ago

The SaaS-Pocalypse's Biggest Losers: Figma, Duolingo, and Monday.com Suffer Brutal Meltdowns

AI advancements have significantly impacted software-as-a-service stocks, leading to substantial declines in major companies like Figma, Duolingo, and Monday.com.
Media industry
fromAdExchanger
10 hours ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
E-Commerce
fromABC7 Los Angeles
17 hours ago

The meaning behind 'dynamic pricing' and its impact to consumers

Dynamic pricing adjusts prices based on market conditions, demand, and supply, impacting both online and brick-and-mortar shopping.
Digital life
fromBusiness Matters
1 day ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
#ai
Marketing tech
fromThe Drum
4 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Silicon Valley
fromTNW | Opinion
4 days ago

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.
Marketing tech
fromThe Drum
4 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
fromTechRepublic
21 hours ago

India's App Boom Has a Revenue Problem - TechRepublic

India remains the world's largest mobile market by volume, with around 25 billion app downloads a year. Annual in-app purchase revenue passed $1 billion in 2025 and is projected to reach $1.25 billion by the end of 2026.
European startups
Bootstrapping
fromEntrepreneur
22 hours ago

Why Multi-Concept Franchise Owners Are the Future of Growth

Franchisees are increasingly diversifying by owning multiple brands, enhancing operational efficiency and reducing risk.
Mobile UX
fromTechCrunch
1 day ago

India's app market is booming - but global platforms are capturing most of the gains | TechCrunch

India's mobile app market revenue is surging, with in-app purchases exceeding $300 million in Q1, primarily benefiting global platforms.
Growth hacking
fromEntrepreneur
1 day ago

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.
Apple
fromWIRED
2 days ago

Tim Cook's Legacy Is Turning Apple Into a Subscription

Tim Cook's leadership at Apple is marked by significant growth in the services sector, contributing to the company's financial success and operational efficiency.
fromGSMArena.com
1 day ago

Microsoft drops Game Pass pricing after user complaints

The Ultimate plan pricing will decrease from $29.99 to $22.99, but it will no longer include new Call of Duty titles at launch, which will now be available a year later.
Video games
Games
fromArs Technica
2 days ago

Microsoft's Game Pass gets cheaper, loses launch day Call of Duty access

Game Pass subscriptions are reduced in price but will no longer include day-one access to new Call of Duty games.
Privacy technologies
fromTechRepublic
2 days ago

Meta Tests Paid WhatsApp Features With New 'Plus' Tier

Meta is testing a WhatsApp Plus subscription that offers optional paid features for customization, focusing on personalization rather than essential messaging.
Marketing tech
fromAdExchanger
3 hours ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
#marketing
Marketing
fromMarTech
3 hours ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
3 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromMarTech
3 hours ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
3 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
E-Commerce
fromZDNET
4 hours ago

I've earned nearly $700 just by using Rakuten - here's how I did it

Cash back programs like Rakuten can significantly save money on online purchases, with users potentially earning hundreds of dollars.
Media industry
fromPoynter
1 day ago

Can journalists really make a living on Substack? - Poynter

Independent journalism on platforms like Substack is increasingly seen as a viable career option for journalists seeking alternatives to traditional media outlets.
London startup
fromresund Startups
1 day ago

SaaSiest 2026: Europe's Premier B2B SaaS Event Returns to Malmo with a Focus on AI and Growth Strategies

SaaSiest 2026 will gather over 1,000 B2B SaaS professionals in Malmö, focusing on AI-driven strategies and networking opportunities.
#servicenow
Business
from24/7 Wall St.
22 hours ago

ServiceNow Just Plunged 18% on Earnings. Is This a Once-in-a-Cycle Buying Opportunity?

ServiceNow's stock fell 18% after Q1 2026 earnings led to multiple price target cuts by analysts, despite maintaining bullish ratings.
Business
from24/7 Wall St.
1 day ago

ServiceNow's Beat-and-Raise Quarter Didn't Impress Investors

ServiceNow's Q1 results showed strong revenue growth but faced investor skepticism due to geopolitical impacts and acquisition-related costs.
Business
from24/7 Wall St.
22 hours ago

ServiceNow Just Plunged 18% on Earnings. Is This a Once-in-a-Cycle Buying Opportunity?

ServiceNow's stock fell 18% after Q1 2026 earnings led to multiple price target cuts by analysts, despite maintaining bullish ratings.
Business
from24/7 Wall St.
1 day ago

ServiceNow's Beat-and-Raise Quarter Didn't Impress Investors

ServiceNow's Q1 results showed strong revenue growth but faced investor skepticism due to geopolitical impacts and acquisition-related costs.
fromHarvard Business Review
1 day ago

The End of One-Size-Fits-All Enterprise Software

Generative AI is dissolving the economic logic that made standardized enterprise software the only practical choice for most companies. What replaces it will be shaped not just by the rapidly evolving capabilities of this new technology, but by leaders willing to ask a harder question: Which workflows do we actually need to own?
Startup companies
#subscriptions
Digital life
fromWIRED
5 years ago

7 Apps to Help You Trim Down Subscriptions-and Save Money

Apps can help track and manage recurring subscriptions, ensuring users only pay for what they need.
fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Digital life
fromWIRED
5 years ago

7 Apps to Help You Trim Down Subscriptions-and Save Money

Apps can help track and manage recurring subscriptions, ensuring users only pay for what they need.
fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Video games
fromKotaku
2 days ago

Marathon On Sale For The First Time Amid Free-To-Play Debate

Marathon is struggling with sales on Xbox, prompting discussions on aggressive user acquisition strategies.
#whatsapp-plus
Online marketing
fromThe Drum
4 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing tech
fromExchangewire
4 hours ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
E-Commerce
fromEntrepreneur
1 day ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
Marketing
fromEMARKETER
1 day ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
Apple
fromTechCrunch
6 days ago

The App Store is booming again, and AI may be why | TechCrunch

New app launches are increasing significantly, contradicting predictions that AI would diminish the app market.
Media industry
fromAdExchanger
1 day ago

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.
Digital life
fromTech Times
2 days ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Artificial intelligence
fromEntrepreneur
3 days ago

Salesforce CEO Marc Benioff Says Rumors of the 'SaaSpocalypse' Are Greatly Exaggerated

Marc Benioff believes AI will enhance Salesforce's value rather than destroy it, despite Wall Street's fears of a 'SaaSpocalypse'.
Marketing tech
fromDigiday
11 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
#netflix
Media industry
fromAol
2 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Business
from24/7 Wall St.
2 days ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Marketing tech
from24/7 Wall St.
6 days ago

Got $1,000? Netflix vs. Spotify - Only One Deserves Your Money Right Now

Netflix and Spotify are at critical junctures, with Netflix focusing on ad tiers and Spotify relying on premium subscribers for growth.
Media industry
fromAol
2 days ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Business
from24/7 Wall St.
2 days ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Marketing tech
from24/7 Wall St.
6 days ago

Got $1,000? Netflix vs. Spotify - Only One Deserves Your Money Right Now

Netflix and Spotify are at critical junctures, with Netflix focusing on ad tiers and Spotify relying on premium subscribers for growth.
fromWashington Monthly
4 days ago

How Amazon's AI Algorithms Raise the Prices You Pay

The complaint alleges that Amazon maintains a monopoly in online retail through a self-reinforcing cycle of dominance that thwarts competitors and entrenches its market grip.
E-Commerce
#youtube
Online marketing
fromAndroid Authority
1 week ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
1 day ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Online marketing
fromAndroid Authority
1 week ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
1 day ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Video games
fromEngadget
1 week ago

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.
Marketing tech
fromAdExchanger
1 day ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Media industry
fromDigiday
1 week ago

Media Briefing: The 'SaaS-pocalypse' is spreading to publishers

AI tools are enabling publishers to create custom software, shifting the conversation from buying to building software solutions.
Marketing tech
fromMarTech
1 day ago

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.
#advertising
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
1 day ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
1 day ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Business intelligence
fromTheregister
3 weeks ago

Usage-based billing muddles software vendor pricing

Software companies risk revenue loss due to outdated financial systems and challenges in measuring usage-based services, especially with AI integration.
Marketing tech
fromDigiday
1 day ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromTechCrunch
1 day ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
Marketing tech
fromThedrum
2 days ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing tech
fromAdExchanger
3 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromForbes
4 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromEMARKETER
4 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromMarTech
4 days ago

How to unify and orchestrate your B2B data to drive revenue | MarTech

B2B organizations face revenue loss due to misalignment between marketing and sales, leading to ineffective acquisition strategies.
Marketing tech
fromAdExchanger
4 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Music
fromBusiness Matters
2 months ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
fromTNW | Insights
2 months ago

The rise of the always-on economy: subscriptions beyond streaming

Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public.
Business
Marketing tech
fromHubspot
in 4 months

AEO strategy for SaaS: 6 tactics that convert prospects into trials

AEO strategy is crucial for SaaS companies to enhance visibility in AI-driven search environments.
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
E-Commerce
fromTechRepublic
2 months ago

Subscription Commerce: The Ultimate Guide to Ecommerce Subscription Models (2026)

Subscription commerce uses recurring billing for products, services, or access to generate predictable revenue driven by retention and lifetime value.
fromwww.socialmediatoday.com
2 months ago

Snapchat Introduces Subscription Model for Its Most Popular Creators

Snapchat is adding a new way for creators to make money in the app, with creator subscriptions, which will enable Snap stars to generate direct revenue from their fans in-stream. Snapchat's subscriptions for creators will give popular Snapchat users the opportunity to monetize their content through exclusive offerings, while also experimenting with other forms of subscription offerings to maximize interest. As per Snap: Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies.
Social media marketing
Artificial intelligence
fromTechCrunch
1 month ago

Stripe wants to turn your AI costs into a profit center | TechCrunch

Stripe released a billing feature enabling AI startups to automatically pass through model costs to customers while applying customizable profit margins.
fromZDNET
2 months ago

Which AI tools are worth paying for? Here are subscriptions I'm keeping - and why

Leading the pack has been the rise in agentic coding tools. These tools, such as Gemini Jules, Claude Code, and OpenAI Codex, are capable of writing entire programs and products. I put both Codex and Claude Code to the test, creating four plug-in add-on security products for WordPress using Codex, as well as a full-featured iPhone app using Claude Code.
Artificial intelligence
Marketing tech
fromTechCrunch
1 month ago

AI-powered apps can make money, but struggle with long-term retention, new data shows | TechCrunch

AI integration in apps does not guarantee profitability; AI-powered apps experience 30% faster subscriber churn than non-AI apps at the median.
fromAdExchanger
2 months ago

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Big TV networks and studios are finally shifting toward programmatic advertising - even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as reports, Comcast is starting to see net-new ad revenue growth from first-time TV advertisers. "The people coming in the door are small performance advertisers, but they've been doing social ads forever," says Travis Flood, Comcast Advertising's director of insights. "They don't have a TV ad."
Marketing tech
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