India remains the world's largest mobile market by volume, with around 25 billion app downloads a year. Annual in-app purchase revenue passed $1 billion in 2025 and is projected to reach $1.25 billion by the end of 2026.
Generative AI is dissolving the economic logic that made standardized enterprise software the only practical choice for most companies. What replaces it will be shaped not just by the rapidly evolving capabilities of this new technology, but by leaders willing to ask a harder question: Which workflows do we actually need to own?
Despite how modern it seems to be, the truth is that the subscription economy has been around for some time, surprisingly dating back to around 1800, with the first magazine subscriptions, or the subscriptions for fresh British milk, around 1860. Over the years, the of subscription-based companies has turned the subscription model into an ideal business strategy since it provides unique benefits. In the same way, the adoption of this model across multiple industries has led to negative repercussions for the general public.
Snapchat is adding a new way for creators to make money in the app, with creator subscriptions, which will enable Snap stars to generate direct revenue from their fans in-stream. Snapchat's subscriptions for creators will give popular Snapchat users the opportunity to monetize their content through exclusive offerings, while also experimenting with other forms of subscription offerings to maximize interest. As per Snap: Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators across Stories, Chat, and replies.
Leading the pack has been the rise in agentic coding tools. These tools, such as Gemini Jules, Claude Code, and OpenAI Codex, are capable of writing entire programs and products. I put both Codex and Claude Code to the test, creating four plug-in add-on security products for WordPress using Codex, as well as a full-featured iPhone app using Claude Code.
Big TV networks and studios are finally shifting toward programmatic advertising - even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as reports, Comcast is starting to see net-new ad revenue growth from first-time TV advertisers. "The people coming in the door are small performance advertisers, but they've been doing social ads forever," says Travis Flood, Comcast Advertising's director of insights. "They don't have a TV ad."