Social media marketing
fromRouteNote Blog
1 day agoDoes Instagram drive deeper connections between artists and fans? - RouteNote Blog
Instagram is a key platform for music superfans, significantly enhancing artist engagement and support.
Spotify announced Tuesday that it hit 751 million total monthly active users (MAUs) for quarter-four of 2025. That record-high is an 11 percent jump from the year before and a significant bump from the third quarter's 713 million MAUs. The quarterly earnings report also showed a 10 percent jump year-over-year in Premium subscribers, from 263 million to 290 million. Europe makes up the greatest number of the Swedish company's premium subscribers (36 percent), with North America coming second at 25 percent.
The NFL averaged 18.7 million viewers per game during the regular season, the second-highest since audience averages began being kept in 1988. The per-game average on TV and digital platforms was a 10% increase from last season's 17.5 million and up 7% from 2023, according to the league and Nielsen. It also was just off the record average of 19 million, which was set in 1989.
YouTube TV isn't budging in its high-profile fight with Disney - and it has leverage beyond its Google backing. The popular pay-TV service has become an industry titan in its own right and is on track to catch its cable TV rivals in the coming years, analysts say. Disney's TV networks, like ESPN and ABC, have been gone from the Google-owned TV service for over a week.