"Spotify announced Tuesday that it hit 751 million total monthly active users (MAUs) for quarter-four of 2025. That record-high is an 11 percent jump from the year before and a significant bump from the third quarter's 713 million MAUs. The quarterly earnings report also showed a 10 percent jump year-over-year in Premium subscribers, from 263 million to 290 million. Europe makes up the greatest number of the Swedish company's premium subscribers (36 percent), with North America coming second at 25 percent."
""We consider ourselves the R&D department for the music industry. Our job is to understand new technologies quickly and capture their potential, which we've done time and time again," Gustav Söderström, Co-CEO of Spotify, said in a statement. The entire industry stands to benefit from this [AI] paradigm shift but we believe those who embrace this change and move fast, will benefit the most."
Spotify reached 751 million total monthly active users (MAUs) in Q4 2025, an 11 percent year-over-year increase and up from 713 million in Q3. Premium subscribers rose 10 percent year-over-year, from 263 million to 290 million. Europe accounts for 36 percent of Premium subscribers and North America accounts for 25 percent. The company credits factors including AI and positions itself as an R&D engine for the music industry, aiming to understand and apply new technologies rapidly. Spotify announced plans to remove some AI "slop" and to develop artist-first AI music products. December's Spotify Wrapped engaged over 300 million users and generated 630 million shares across 56 languages.
Read at Engadget
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