Spotify and Universal Music Group (UMG) have officially signed a licensing agreement that will allow "AI-enabled superfans" to produce AI covers and remixes of participating UMG songs.
We'll identify real fans based on factors like streams, shares, and other Spotify activity, and will also monitor the activity of Premium users to ensure these are real human fans and not bots. If you're one of an artist's most dedicated fans, you'll have the opportunity to purchase two tickets during a dedicated window, typically around a day.
The videos, which are provided to the streamer by the labels under new agreements, will be available only to paid subscribers on Spotify's Premium plan and will stream across iOS, Android, desktop, and TV devices. To view a song's music video, users will see a new option to "Switch to video" in their app. The video will then begin playing right where the song left off - which is a change from how the earlier beta worked.
