"The videos, which are provided to the streamer by the labels under new agreements, will be available only to paid subscribers on Spotify's Premium plan and will stream across iOS, Android, desktop, and TV devices. To view a song's music video, users will see a new option to "Switch to video" in their app. The video will then begin playing right where the song left off - which is a change from how the earlier beta worked."
"After you make the switch, the music video will replace the short, looping video that typically accompanies the track. The videos will also support a full-screen experience when the phone is in landscape mode, the company says. By the end of the month, Spotify will have video-specific playlists available for subscribers in the U.S. and Canada, such as 90s Video Hits, Hip-Hop Throwbacks, Latin Party Hits, Country Hits, Pop Music Video Hits, and more."
"The expansion of music videos to the key U.S. market will help the service better compete with YouTube, which today offers its own music streaming service and has been moving into podcasts. Spotify has combatted the latter threat by adding support for video podcasts, as well as other social features like podcast comments, Q&As, and polls, making the app feel more like a social network."
Music videos will be available only to paid subscribers on Spotify's Premium plan and will stream across iOS, Android, desktop, and TV devices. Users can select a new 'Switch to video' option to begin playback of a song's music video right where the audio left off, and can return to background audio by selecting 'Switch to audio'. After switching, the music video replaces the short, looping visual that typically accompanies a track and supports full-screen landscape viewing. Spotify will offer video-specific playlists and personalized video recommendations on the Home screen. New label agreements and an NMPA opt-in portal enable audiovisual licensing for the expansion. The launch strengthens Spotify's competition with YouTube and expands its video and social podcast features.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]