The new LA Kings logo is another case of Groundhog Day in sports brandingSports teams are revisiting retro logo designs inspired by past eras, possibly due to fan sentiment and recognition of past successful designs.
Commanders owner Josh Harris says team will stick with nameThe Washington Commanders will retain their name without considering a rebrand, emphasizing its growing significance within the team.
The new LA Kings logo is another case of Groundhog Day in sports brandingSports teams are revisiting retro logo designs inspired by past eras, possibly due to fan sentiment and recognition of past successful designs.
Commanders owner Josh Harris says team will stick with nameThe Washington Commanders will retain their name without considering a rebrand, emphasizing its growing significance within the team.
"Bellator is dead", PFL Makes Changes To Their FormatBellator MMA has effectively ceased operations following its acquisition by PFL, rebranding as 'PFL Champions Series' with significant format changes.
White Sox rebrand ballpark as Rate FieldThe Chicago White Sox's stadium is now rebranded as Rate Field, reflecting a partnership with Rate that enhances the venue's identity.
Red Bull Arena becomes Sports Illustrated Stadium in 13-year naming rights dealRed Bull Arena has rebranded to Sports Illustrated Stadium in a significant long-term partnership, enhancing its role in the sports community.
Athletics drop Oakland' from their name ahead of West Sacramento moveThe Oakland Athletics have officially rebranded to ATH and will play at Sutter Health Park in West Sacramento before moving to Las Vegas.