fromThe Drum
6 days agoMoon Marketing: innovative new media channel or just a PR stunt?
Brands are no stranger to space-based marketing. From Red Bull's Stratos project, which saw eight million people tune in to watch a man jump to earth from the edge of space, to Audi's collaboration with German start-up Part-Time Scientists for the X Prize competition, which will see an Audi branded lunar rover travel to the moon and back next year.