"Brands are no stranger to space-based marketing. From Red Bull's Stratos project, which saw eight million people tune in to watch a man jump to earth from the edge of space, to Audi's collaboration with German start-up Part-Time Scientists for the X Prize competition, which will see an Audi branded lunar rover travel to the moon and back next year."
"As it becomes cheaper and cheaper to send stuff into space, surely demand for orbital payloads will go up. As companies such as Google, Tencent, Amazon and Alibaba seek to bring the Internet to even the remotest parts of the planet the need for orbital communication satellites will grow exponentially. However, eventually, this demand will find its natural boundaries. The question of marketing in space, however, is an entirely different matter."
Japanese start-up Ispace predicts lunar billboards and sponsored spacecraft could appear as early as 2020. Brands have a long history of space-based marketing, from Omega watches on astronauts in the 1960s to Coca-Cola and Pepsi space cans in the 1980s and recent campaigns by Red Bull, Audi, Kit Kat, Hyundai, Sony, Pizza Hut and others. Falling launch costs and rising demand for orbital payloads and communication satellites from major tech firms increase commercial access to space. Initial lunar business opportunities are expected to center on marketing and sponsorship before a broader lunar economy emerges.
Read at The Drum
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