Marketing tech
fromThedrum
1 day agoHow Vodafone drove brand awareness amid changing Ofcom regulations
Vodafone partnered with Ogury to enhance brand awareness for its EVO offering targeting sole traders through engaging mobile ad formats.
"A lot of the tradespeople who can train apprentices are sole traders," said Mewett. "The burden of taking on an apprentice is significant, with the paperwork, responsibility, and lack of funding that comes with it. The system just isn't working for small businesses."