"Vodafone EVO promises greater flexibility and control over sole traders' digital lives by enabling them to pay for their phone and airtime separately, creating monthly plans that suit their needs better than any off-the-shelf subscription."
"Ogury leveraged its proprietary audience data to define the sole traders, who operate their own business with no employees, allowing for precise targeting of the campaign."
"Ogury's Ad Chooser provided users with the choice of up to three brand ads to watch, resulting in a boost in ad recall and enhancing user engagement."
Vodafone launched a brand awareness campaign for its EVO offering aimed at sole traders, leveraging Ogury's audience data to identify and engage the target market. The EVO plan allows sole traders to pay separately for their phone and airtime, providing greater flexibility. Ogury utilized its Ad Chooser format, allowing users to select from multiple ads, enhancing user engagement and ad recall. This approach aimed to solidify Vodafone's market share while ensuring a brand-safe and user-friendly advertising environment.
Read at Thedrum
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