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Marketing
fromMarketing Dive
3 days ago

How the best marketing campaigns of 2025 navigated uncertain times

2025 marketing favored nostalgia, celebrity-driven campaigns, value messaging, social-first tactics, and performance-focused ROI despite geopolitical, economic, and sociopolitical unpredictability.
Marketing
fromMarketing Dive
2 months ago

CMOs share what brands get wrong when marketing to Gen Z

Gen Z shows selective brand loyalty and prefers entertaining, emotionally resonant, social-first content; paid ads should support content rather than drive campaigns.
Fashion & style
fromDigiday
3 months ago

Betches brings its viral voice to a new style destination for millennials and Gen Z

Betches Media launched Betches Style to deliver TikTok- and Instagram-first, creator-driven fashion guidance for Gen Z and millennial women through relatable video series.
fromObserver
3 months ago

Getting People Talking: Why Social First Brands Win in the Attention Economy

The hardest part about marketing today is that competition for attention grows by the millisecond. Brands aren't just competing with each other but with millions of entertaining and talented TikTok creators, YouTube stars and Instagram influencers for the same finite audience. And if earning attention seems tough now, it's only going to get tougher from here. As global internet access expands, the amount of content, creators and conversations will continue to surge.
Social media marketing
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