CMOs share what brands get wrong when marketing to Gen Z
Gen Z shows selective brand loyalty and prefers entertaining, emotionally resonant, social-first content; paid ads should support content rather than drive campaigns.
Betches brings its viral voice to a new style destination for millennials and Gen Z
Betches Media launched Betches Style to deliver TikTok- and Instagram-first, creator-driven fashion guidance for Gen Z and millennial women through relatable video series.
Getting People Talking: Why Social First Brands Win in the Attention Economy
Brands must adopt a social-first, human-behavior-driven approach to spark word-of-mouth and compete for attention in an expanding, AI-accelerated attention economy.