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Marketing tech
fromBusiness Matters
6 days ago

How SMEs Can Unlock Growth With Smarter Marketing and Customer Engagement

SMEs must adopt integrated digital marketing, responsible niche targeting, and technology-driven customer insights to increase visibility, trust, and sustainable growth in competitive markets.
fromBusiness Matters
1 month ago

AI Music: Helping SMEs Cut Costs and Build Stronger Brands

For many SMEs, advertising, marketing, and content creation are constrained by tight budgets and limited time. In today's short-video era, where social media plays a central role in communicating brand value, music has become a key part of marketing campaigns. Yet sourcing the right tracks is rarely straightforward. Royalty-free music often requires additional licensing fees, and even then it may not fully match a brand's identity or deliver the desired emotional impact.
Music
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