"Following ITV's lead, the system can turn a company's website or social media content into a draft ad in minutes. Broadcasters then help polish the ad, make sure it follows advertising rules, and get it ready to air. The service is aimed especially at brands that haven't advertised on TV before. Businesses can use the AI tool for free to see what a TV ad could look like."
"The initiative is part of a wider trend across the UK broadcasting sector, with ITV and Sky also introducing AI-powered tools to simplify creative production and attract smaller advertisers. ITV's genAI ads manager, for example, helps create TV-ready ads in under thirty seconds, helping new-to-TV brands visualise campaigns without the usual creative or financial barriers. Despite the dominance of digital channels in SME marketing, research shows TV's continued power."
Channel 4 has launched an AI tool that helps small businesses create TV ads quickly and cheaply. The system can transform a company’s website or social content into a draft ad within minutes. Broadcasters assist by polishing ads, ensuring advertising rules compliance, and preparing them to air. The service targets brands that have not advertised on TV and offers a free option to visualise a TV spot. Paid packages provide full support from creative development to regulatory approval through Clearcast. The move aims to reduce production cost and complexity for SMEs and follows similar AI initiatives from ITV and Sky.
Read at City AM
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