#shopper-behavior

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#retail-media #path-to-purchase #packaging #decision-paralysis #curation #ai-personalization
Marketing
fromThe Drum
4 weeks ago

'The funnel is dead': Kantar's Leigh O'Donnell on how shoppers now decide in a blink

Retailers and brands must optimize for instant discovery, conversion and delivery across in-store and digital touchpoints, prioritizing speed, retail media and concise packaging.
Marketing tech
fromSocial Media Today
1 month ago

Pinterest Says Curation is Key to Driving Purchase Activity

AI-driven curation reduces decision paralysis by narrowing choices and increasing shopper confidence through personalized Taste Graphs trained on real human interactions.
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