#path-to-purchase
#path-to-purchase

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#retail-media #shopper-behavior #packaging

'The funnel is dead': Kantar's Leigh O'Donnell on how shoppers now decide in a blink

Retailers and brands must optimize for instant discovery, conversion and delivery across in-store and digital touchpoints, prioritizing speed, retail media and concise packaging.

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#path-to-purchase#path-to-purchase

'The funnel is dead': Kantar's Leigh O'Donnell on how shoppers now decide in a blink

#path-to-purchase
#path-to-purchase