#shoppable-ctv

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#interactive-ads #holiday-ad-spending #ad-revenue-growth #connected-tv-advertising #precision-targeting
Marketing tech
fromDigiday
5 days ago

Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

Spending on interactive and shoppable TV ads is rapidly increasing, driving significant revenue growth and higher adoption ahead of the holiday shopping season.
Marketing tech
fromThe Drum
1 month ago

Why shoppable CTV is a win-big strategy in this year's holiday season ad race

Shoppable CTV enables brands to convert viewers into buyers by combining precision targeting, immersive ad formats, seamless checkouts, and measurable conversion metrics.
Marketing tech
fromAdExchanger
1 month ago

How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows | AdExchanger

TV studios must prioritize contextual relevancy to ensure shoppable CTV ads feature products viewers actually want, rather than focusing on QR vs. remote input debates.
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