#selective-attention

#selective-attention

This phenomenon is referred to as selective attention, and a famous study designed by Simons and Chabris (1999) demonstrated it quite well. For their research, these scientists showed a video to student volunteers featuring players passing basketballs back and forth, one team in white t-shirts, and the other team in black t-shirts. The viewers were instructed to count the passes between players wearing the white t-shirts.