#saas-industry

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Entrepreneur
1 month ago
Marketing

5 Ways SaaS is Changing Digital Marketing | Entrepreneur

The SaaS industry is rapidly growing, with the market projected to reach $232 billion by 2024.
Businesses can leverage SaaS solutions like CRM, email marketing software, and analytics to enhance marketing strategies. [ more ]
TechCrunch
4 months ago
Growth hacking

How resilient SaaS startups continue to build and scale in an era of efficiency | TechCrunch

SaaS companies' year-over-year growth rate has plummeted in the past two years, leading to cost-cutting measures and a need for new strategies.
Companies should reassess pricing models and focus on operational efficiency to unlock growth and measure success in the current market. [ more ]
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