If you've been on TikTok lately, you've probably seen RushTok. Every summer sorority recruitment clips of fully coordinated outfits, chants, and behind the scenes drama take over our feeds. Beyond the sparkly dresses and get ready with me videos, RushTok highlights something way bigger: The power of personal branding.
Bama Rush may have made RushTok the internet phenomenon it is today, but this fall, another Southern school's standout recruitment season gave the sisters at the University of Alabama a run for their money. With eight nationally recognized Panhellenic chapters, roughly 20% of the student body participating in Greek life, and a six-day recruitment period that went absolutely viral this year, the College of Charleston dominated RushTok 2025. And the success was no accident.
heartland of beautiful girls. We know this to be true if we are followers-however casually-of something called RushTok, and we know it to be enduringly true because the above sentence was written by Terry Southern in 1963, in " Twirling at Ole Miss," which was published in Esquire and then included in Tom Wolfe's essential 1973 anthology, The New Journalism.
