#ro-telehealth

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fromHealthcare Brew
2 days ago
Healthcare

Serena Williams as Ro's celeb ambassador could mark 'a big shift' in pharma advertising

Serena Williams became a Zepbound GLP-1 user and serves as Ro's celebrity patient ambassador to destigmatize weight-loss medication via telehealth.
fromwww.theguardian.com
3 weeks ago
Marketing

Serena Williams built her legacy on defiance. Why lend it to Ozempic culture? | Bryan Armen Graham

Serena Williams fronted a coordinated media campaign promoting Ro and GLP-1 weight-loss drugs, framing them as lifestyle products amid the US Open.
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