Digiday's survey found that, overall, a good chunk of marketers saw their revenues rise in 2025. Significantly more than a third of marketer pros (39%) told Digiday in Q4 that their 2025 revenues increased over their 2024 revenues. But, looking more closely at the data, the increase was slight: Just short of a quarter of marketers (23%) said their 2025 revenues were up by 10% or less over 2024. Meanwhile, just 11% of marketers said their revenues increased between 11% and 25% last year.
Palantir's government line of business accounts for more than half of its revenue, with existing contracts between the AI firm and the U.S. Department of Defense, ICE, among others.