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E-Commerce
fromThe Business of Fashion
3 days ago

How Brands Stand Out in AI Search

Generative AI is reshaping ecommerce recommendations, creating winner-take-most dynamics that force brands to optimise for answer-engine and generative-engine visibility.
fromDigiday
4 months ago

'It fundamentally changes what it means to be an e-commerce brand': What a ChatGPT checkout system could mean for retail

Getting into the checkout game would be indicative of a different direction for OpenAI, which, back in December, said it had "no active plans to pursue advertising." OpenAI had previously considered restructuring into a for-profit company, but scrapped those plans in May.
E-Commerce
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