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Marketing tech
fromThe Drum
1 week ago

Sam's Club shows how in-store retail media should really work

Sam's Club scaled in-store retail media into a measurable, member-level performance channel through significant technology, shopper-experience, and measurement investments.
fromExchangewire
1 month ago

IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification follows the successful completion of a pilot audit conducted by ABC, one of the independent auditors participating in the programme.
Marketing tech
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