"IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification follows the successful completion of a pilot audit conducted by ABC, one of the independent auditors participating in the programme."
"The completion of this first pilot audit by Albert Heijn and ABC marks a major milestone in the rollout of the programme. The process has provided valuable insights that will further enhance IAB Europe's retail media measurement standards and certification framework, ensuring they remain practical, robust, and aligned with the needs of the retail media ecosystem. ABC's role as the first auditor to deliver a certification also demonstrates the importance of trusted, independent verification in building confidence in this fast-growing sector."
Albert Heijn has become the first retail media network certified under IAB Europe's Retail Media Certification Programme following a pilot audit by ABC. The programme, launched in October 2024, aims to bring greater transparency, consistency, and trust to measurement of on-site and off-site retail media campaigns. Certification demonstrates retailers' commitment to accountable, transparent, and high-quality retail media offerings and helps foster a trusted investment environment for brands and agencies. Albert Heijn received certification for display (static) and sponsored products across its website and mobile app. Participating retail media networks can select which ad products to submit for certification while adhering to the programme's rigorous standards.
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